What US Car Buyers Really Want: Growth Opportunities in the Connected Vehicles Industry
Frost & Sullivan Podcasts
In this episode of Frost & Sullivan's Growth Podcast, we delve into the evolving landscape of the connected vehicles industry, focusing on what US car buyers truly desire. Join me as we explore the insights from our latest voice of customer analysis, revealing that automakers are sitting on a goldmine of consumer data that goes beyond telemetry. I discuss how this data can redefine growth strategies for original equipment manufacturers (OEMs) by prioritizing safety features, enhancing subscription models, and tailoring offerings to diverse consumer segments. With nearly 80% of consumers valuing safety and high satisfaction rates among feature purchasers, we uncover actionable strategies for OEMs to build lasting digital relationships and drive growth in an increasingly competitive market. Tune in for valuable insights that could reshape your approach to connected vehicle services.
Loading