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Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025
Despite Fierce Competition, Digital Assistants will Coexist And Become Complementary, Providing Access to Each Other's Growing Strengths and Services
  • The study provides an overview of the upcoming technologies, features, services and trends pertaining to digital assistants in the automotive industry. Digital assistants have evolved from their infotainment use cases to vehicle and driver safety use cases. Original equipment manufacturers (OEMs) and Tier I suppliers are significantly investing in the inclusion of artificial intelligence (AI) and machine learning technologies in enhancing digital assistant functions and capabilities. The analysis of automakers with respect to digital assistants demonstrates the standards that different brands are setting with respect to technologies.

    The study includes concepts, case studies and companies that have been in the spotlight recently and are going to play a major role in shaping up the industry in the coming years. It also provides an overview of the level of OEM involvement in the digital assistant space and the profiles key technology enablers. Observations from interviews with automakers, digital assistant suppliers, Tier I suppliers, and technology providers have been provided, and the trends pertaining to digital assistants, connected services, and smartphone interfacing solutions are discussed.

    Key Issues Addressed:

    • What are the growth opportunities for OEMs and Tier I suppliers in the automotive digital assistant space?
    • How does the competitive landscape look like? What are the different strategies adopted by OEMs, Tier I suppliers, and security start-ups?
    • What future trends are likely to be seen in the automotive digital assistant market?
    • What are the various business models adopted by vehicle voice suppliers and which one will garner value in both the current and the future ecosystems?
    • Which type of automotive digital assistant sees higher adoption in the global market?
    • What are the current trends in the automotive digital assistant market?
    • What are the approaches automakers are adopting to include digital assistants in the vehicle?

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