European Hosted IP Telephony and UCaaS Market, Forecast to 2024
Competitor Repositioning Creates Disruption and Opportunities
  • The European hosted Internet Protocol (IP) telephony and unified communications as a service (UCaaS) market continues on a strong growth trajectory that is creating value for businesses and growth opportunities for service providers. Continued Integrated Services Digital Network (ISDN) decommissioning is creating opportunities to move businesses to Internet Protocol (IP)-based communications solutions, including line-side voice over IP (VoIP) access, Session Initiation Protocol (SIP) trunking, cloud private branch exchange (PBX) and UCaaS.

    Other factors driving hosted services adoption in Europe include the following:

    • Expanding choices due to proliferation of service offerings by domestic and international providers
    • Improved service functionality and reliability, as well as better user and admin experiences
    • Compelling solution packaging and pricing (including bundling with mobile voice and data plans)

    Most European markets remain less fragmented than the US market. Many national telecom carriers hold leading positions in their domestic hosted IP telephony and UCaaS markets. However, competition is intensifying in most European countries due to the influx of market participants responding to rising demand for next-generation cloud communications solutions.

    To better compete in a growing and gradually maturing space, service providers are enhancing their UCaaS solutions and broader portfolios, as well as engaging in mergers and acquisitions (M&A) often involving international (primarily US-based) service providers looking for access to European channels and customers. M&A activity is also sometimes driven by the need to enhance overall service provider market positions, expand geographic footprints or gain technological synergies.

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