|The Future of Patient Engagement 2.0 in Europe, 2018|
|There is Something for Everyone—Growth Opportunities for Stakeholders Across the Healthcare Ecosystem in Europe|
Healthcare today is not about just going to the doctor at the time of illness or on regular appointments to check the overall disease progression. It is shifting to a more proactive rather than reactive approach with patients being more aware and willing to be involved in their own health. The traditional culture of healthcare and how people engage in healthcare is being dramatically reshaped by new cultural attitudes and the pervasive adoption of mobile phones/smartphones/social media by the general population as well as digital health tools increasingly used by healthcare providers. This opens up new possibilities for reshaping behaviours, especially for younger demographics.
Further, health systems around the world are reeling under the pressure of rising costs, shortage of personnel, and the ever-increasing burden of chronic ailments. Digital health solutions are the saviours in such a landscape driving Patient Engagement 2.0. Not only do the IT solutions empower the patients, they also provide a cost-effective alternate channel for managing chronic patients. Broadly, digital health solutions cater to patient touch points across the care continuum and target clinical (remote monitoring, telehealth etc.), administrative (appointment scheduling, reminders etc.), and financial (billing, payer communications etc.) functions. A plethora of pure-play patient engagement companies are offering innovative solutions.