Transitory Trends in the Electric Vehicle Ecosystem in the United States, 2025
Challenges Posed By the Introduction of WLTP and Phasing out of Incentives to Push the Market Towards Self Sustainability
  • As we move into the new decade, the electric vehicle (EV) industry is likely to experience total sales of over 2.5 million units (including battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Majority of the US OEMs are likely to reduce PHEV models and introduce BEV models in their product lines. Over 450 models—300 BEVs and 150 PHEVs—will be available for sale in 2020. The xEV market in the United States is likely to reach 6.9 million units by 2025. 2019 observed a decline in year-on-year (y-o-y) growth (at -11%), for only the second time after 2014, as Tesla and Nissan exhausted their incentive quota. The US market experienced a positive growth in 2016 after declining for 3 years in a row.

    As OEMs launch more long-range (200 miles+) EVs, EVCS service providers look for a commercial and domestic version of CCS fast charging similar to Tesla’s charging technology. As CCS+ charging becomes more prominent, EVCS will undergo significant changes in terms of output capacity, hardware, power electronics, and temperature management. Tesla Model 3 was the highest selling vehicle globally and in the United States, with total sales of 145,515 units and accounting for over 45.7% of the market share. As an OEM, Tesla held a 55.6% share of the total EVs sold in the country. HEV market experienced a significant growth of 54% with total sales of 766,918 units in 2019. MHEVs, introduced in 2018, accounted for 48% of the total HEV sales in 2019. 48V MHEVs dominated, with a 75% share of the total MHEV sales.

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