|The Four Ps of the Future of Retail|
|Strategizing for Retail in Times of Disruption|
Rapid technology advancements and rising customer expectations have disrupted the global retail industry in the past decade. Outdated retail store concepts, new generations of consumers, and new points of commerce (voice commerce, for example) have also disrupted the industry; however, COVID-19 has been the key disruptor. After the pandemic, retailers should begin to look beyond what consumers want; they should build conversations around product experiences, brand engagement, and preferred purchase options. This Frost & Sullivan whitepaper will help retailers understand the current industry scenario, in light of COVID-19 and other disruptors, and will offer assistance in terms of strategizing for the future.
In a post-COVID world, four key aspects will disrupt the global retail industry. Retailers must understand their implications to be able to plan for the future.