|Global Healthcare Market Outlook, 2019|
|With the Rise in Focus on Value-based Care, Technology Convergence will Drive Care Delivery Innovation|
Globally, 2019 will be a year of value-based care, as ‘outcome-based care’ focus will globalize. This will trigger the maturation of risk-sharing in solution contracting between providers and drug/device OEMs, driving business value for providers. Access to affordable and quality care will be key political agendas for the upcoming 2019 elections in emerging markets such as Asia, Africa, and Central and Eastern European countries. Future drugs and devices R&D investments will be more targeted to meet the unique needs of emerging markets.
As the lines between retail, IT, and healthcare markets continue to blur, digital marketplace providers such as Amazon will dominate the home health space, but will find it difficult to compete in the traditional B2B hospital/providers space dominated by established participants. Non-traditional participants such as Amazon, Ali Health, Microsoft, and IBM with digital technologies will provide the required impetus to public health systems to ensure accessibility and affordability of care. During 2019, digital health will start to come of age—favorable reimbursement policies toward clinically relevant digital health applications will expand care delivery models beyond physical medicine to include behavioral health, digital wellness therapies, dentistry, nutrition, and prescription management.
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