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Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market
Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic
  • Frost & Sullivan’s recent analysis, Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market, presents growth opportunities for the marketing automation solutions (MAS) market in the post-pandemic COVID-19 period. Under an aspirational forecast scenario—it assumes that the COVID-19 virus will be contained by August 2020 and the global markets will recover completely by year-end—the market is expected to expand by more than double reaching $6.21 billion by 2025 from $2.58 billion in 2019, up at a compound annual growth rate (CAGR) of 15.7%. This increment (15.7%) is 0.5% less than the original projection of 16.2%. Likewise, the conservative forecast scenario estimates that the MAS market will reach $3.62 billion by 2025 at a CAGR of 5.8% (2019-2025), a 10.4% decrease compared to our original forecast. This scenario assumes that virus containment will be dependent on the development and availability of a COVID-19 vaccine and thus assumes a market slowdown and recovery period of 18-24 months.

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