|Strategic Analysis of Automotive Digital Assistant Market, Forecast to 2025|
|Despite Fierce Competition, Digital Assistants will Coexist And Become Complementary, Providing Access to Each Other's Growing Strengths and Services|
Digital assistants are rapidly emerging the primary input medium in human-machine interface (HMI), creating new opportunities for in-vehicle engagement services. Digital assistants offer a smart and intuitive way to operate features in the vehicle and assure minimum driver distraction. Presently, their capabilities are targeted at systems that deliver navigation and entertainment services in cars to enhance users’ multimedia experience; however, future use-cases will focus on the safety and security of the vehicle and the driver.