|Global UCC Industry Outlook, 2019|
|Rich Media Capabilities Shine in the Next-gen Workplace|
The global UCC market continues to evolve at a rapid pace. Migration to cloud-based subscription services is accelerating as organizations gain confidence, existing CPE assets near end of life, and current cloud services deployments expand to more sites, users and applications.
The gap between “as a service” offerings and other consumption models is increasingly wide. In 2018, revenues from the services segment again increased year-over-year, approaching two-thirds of total global UCC revenues. Services growth is generated at the expense of revenues from UCC endpoints, software and platforms, which are each declining in the mid-to-low single digits annually. Developers are pushing the technology envelop to enhance their value propositions, further accelerate customer migration to next-generation products and services, and earn more wallet share. A vigorous focus on user experience, mobile-first solutions, enhanced management and next-generation capabilities leveraging artificial intelligence, machine learning, automation and rich-analytics are driving development of tomorrow’s UCC industry.
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