|Global UCC Industry Outlook, 2018|
|Workflow Integrations Begin to Unlock Next-Level Value|
The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. In 2017, global UCC communications software and platforms revenues declined 6.2 percent from 2016, the only of three segments (software and platforms, endpoints, and services) to decline. Hosted and cloud IP telephony and UC services dominated at 39 percent share of global UCC services revenue.
Cloud-based converged conferencing services (audio, video, web, screen share, chat, etc.) continue to take market share from standalone applications. Numerous enhancements were made to solution packaging to meet customer requirements and shorten the sales and implementation cycles. Provider emphasis on customization and workflow integration increased as they seek to expand use cases and adoption. Total global hosted and cloud web and video conferencing revenues increased 15 percent in 2017.
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