Healthcare eCommerce Market in North America, Forecast to 2022
Drug and Device eCommerce Growth Opportunities in the Changing Paradigm of Healthcare Consumerism
  • Healthcare, as an industry, is entering a phase of rapid transformation. Digitization of products, services, and commerce models is democratizing current healthcare systems and unlocking new previously inaccessible segments. The fundamental convergence of healthcare with IT and retail industry continues to shift eCommerce from simple search portals for buying products to the digital marketplace that provides personalized experience and informed purchase decision making. This is manifesting into a new era of healthcare consumerism; today hospital buyers and patients are equally expecting a retail-like buying experience. Furthermore, as tech-savvy millennials are expected to overtake boomers, in terms of population, in 2019, eCommerce models with personalized UX/UI will be the preferred marketing channels for medical products and services. Entailing this, North America’s healthcare eCommerce market for pharma drugs and medical devices is projected to cross $200 billion by 2022, growing at a CAGR of 10% to 15%.

    Frost & Sullivan defines healthcare electronic commerce (eCommerce) as “the application of communication and information-sharing technologies during the process of marketing, exchanging, servicing, buying, and selling of healthcare products, professional services, funds, and information over an electronic network, primarily by phone and Internet connectivity. It combines business and electronic infrastructure which allows traditional business transactions to be conducted electronically, ignoring the physical or geographic boundaries separating them”.

    • Access Free Intelligence
    • * indicates mandatory fields
    • Firstname*
    • Lastname*
    • Company*
    • Job Title*
    • Business Phone*
    • Business Email*
    • Job Role*
    • Country*
    • Are you in the media?*
    • We'd love to send you exclusive offers and the latest info from Frost & Sullivan in the areas of:
    • Research & Analysis - Free Trial Access
      • Businesses across the globe are fast evolving and time is of the essence. Today’s leaders do not lack for a wealth of data, but rather the ability to find answers quickly. Frost & Sullivan’s research delivery platform provides actionable intelligence through an intuitive platform to ensure customers gain answers to critical questions faster than ever before.
    • Scheduling a Growth Workshop or customized Consulting project
      • Frost & Sullivan’s Growth Consulting Model provides specific tools and expertise to support clients through all five phases of the growth cycle: From developing a pipeline of growth opportunities to evaluating and prioritizing those opportunities to formulating and implementing go-to-market strategies to ongoing monitoring. The objective of the Growth Model is to identify your company’s Growth Zone and help you capture the most attractive opportunities.
    • Complimentary Growth Strategy Dialogue
      • Talk to an analyst today to know more by signing up for a complimentary Growth Strategy Dialogue, an interactive conversation with an analyst regarding growth opportunities in your market.
    • Please tick the boxes below to tell us all the ways you would prefer to hear from us:
    • Frost & Sullivan values your privacy and we will never share or sell your personal information to third parties. Please visit our Privacy Policy.