|The Future of Customer Experience|
|4 Key Imperatives for Success|
Digital transformation has resulted in a wide range of technologies creating tangible impacts, ranging from interactive voice response (IVR) to chatbots. But technology needs to be partnered with a strong strategy for best results. How companies deploy technology, recognize and work within its limitations and use experimentation to find the right mix are key to CX success.
To help customer experience executives look beyond the hype and create realistic expectations of new technologies, Frost & Sullivan’s Customer Contact analyst team has outlined a few key principles in a complimentary guide: The Future of Customer Experience: 4 Key Imperatives for Success.