The used car market in North America and Europe is expanding rapidly, especially amid supply shortages, consumer demand for affordable vehicles, and OEMs’ aggressive pivot to direct sales and certified pre-owned (CPO) programs. Frost & Sullivan’s latest case study examines how automakers are accelerating their growth and revenue by stepping into the pre-owned car market.
Key Strategic Imperatives Shaping the Industry:
1. Internal Challenges
Breaking Down Regulatory Barriers
OEMs are lobbying for policies that enable direct used car sales, particularly for EVs, while streamlining certification processes to win consumer trust.
2. Competitive Intensity
Elevating CPO Programs
Brands are integrating AI-driven inspections, extended warranties, and transparency in vehicle history to differentiate their CPO offerings.
3. Transformative Megatrends
Accelerating Digital Retail Adoption
OEMs are deploying virtual showrooms with augmented reality (AR)/virtual reality (VR) for immersive browsing, real-time inventory tracking to eliminate buyer friction, and subscription models offering flexible, all-inclusive mobility solutions.
Access the Case Study
Companies Leading the Charge:
- Tesla: Pioneering online-only sales with home delivery of vehicles (despite stock limitations).
- Polestar: Enforcing strict CPO standards by excluding vehicles with structural damage or prior buyback history to ensure premium quality.
By Downloading the Growth Perspectives, You Will Discover:
- The key strategic imperatives shaping the pre-owned car market in North America and Europe
- Actionable growth opportunities to accelerate your business
- Best practices followed by the industry leaders to succeed in the used car market
- Megatrends and retail strategies transforming the used car ecosystem
Sign up for a complimentary Growth Pipeline Dialog™
A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
Upon completing the dialog session, you will receive a $1,000 honorarium* as a token of our appreciation, which can be used towards the purchase of our products and services on store.frost.com.
*$1,000 honorarium is subject to eligibility
