|Indian Bituminous Waterproofing Membranes Market|
|Opportunities and Challenges, 2017|
The Indian construction space is set to grow on the back of huge investments. India has among the lowest penetration rates in the preventive waterproofing space with majority of the builders still using crude, traditional waterproofing solutions. Bituminous waterproofing with its relatively cheap price has potential to tap into the growing waterproofing segment - primarily to convert non-users to users of waterproofing. Among Bituminous waterproofing types, APP and SBS modified membranes have the highest price to performance ratio and are expected to be the key drivers of growth for this segment. However, along with opportunities, certain challenges like lack of consumer awareness and threat of polymer substitutes are also present.
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