The chemicals industry has been undergoing a continuous, but gradual, transformation with the aid of digital technologies. The paints and coatings space leads in terms of the extent of digitalization adopted in various domains of the value chain to address unmet needs, although a significant portion of investments is focused on enhancing value through customer-centric platforms, apps, digital products, and services.

Since 2020, leading companies have demonstrated consistent revenue growth. With regulations, geopolitical factors, and megatrends such as sustainability and digitalization transforming the many verticals in which coatings are used, the industry will continue on this growth trajectory while experiencing transformational changes in its product portfolios and business models.

• What is the role of digitalization in helping companies achieve exponential growth?
• How will advanced digital technologies and solutions based on artificial intelligence, machine learning, the Internet of Things, and blockchain propel growth for coating companies?
• Which growth prospects are emerging across various areas of operation, like product development, manufacturing, supply chain, sales, and marketing?