Getting the CPaaS Equation Right
Smarter Communications with AI, Programmable Software, Flexible APIs, and Ready-to-use Tools
What CPaaS Brings to the Next Generation of Digital Engagement
Most customers don’t care how advanced your tech stack is, until a delayed message or slow response gets in their way! The baseline is that they expect immediacy and clarity at every touchpoint and channel, leaving enterprises to juggle with complex IT systems and fragmented communications apps beneath the surface.
Programmable communications via Communications Platform-as-a-Service (CPaaS) acts as the connective tissue between siloed tools for SMS, voice, video, chat, and email. With open APIs (application programing interfaces), this layers intelligence onto what enterprises already use—whether its session initiation protocol (SIP) trunking services, unified communications-as-a-service (UCaaS), contact center-as-a-service (CCaaS) or video platforms—bringing them together into a single solution that enables:
- Contextually relevant, omnichannel, and personalized engagement across the entire customer journey
- Innovative tools that give developers room to move fast in terms of prototyping, testing, and implementing new communications strategies
- Automation and data-driven optimization across customer relationship management (CRM), enterprise resource planning (ERP), workforce management (WFM), and customer experience (CX) platforms
Do you have the right strategy to differentiate your programmable communications portfolio from your top competitors?
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CPaaS: Growth Potential, Pain Points, and Advantages
Frost & Sullivan finds that:
Growth Potential
- 84% of organizations plan to adopt programmable communications by the end of 2026
- 50% of organizations plan to increase their CPaaS investments in the next 3 years
Top 3 Growth Challenges
- Tool sprawl (66%)
- Poor integration with business systems hindering productivity (65%)
- Insufficient employee training and CPaaS knowledge (63%)
What Customers Want?
- Productivity gains
- Workflow automation
- Added flexibility
- Improved security and compliance
How will you identify the most lucrative CPaaS opportunities that align with your specific growth goals?
Download now to explore innovative CPaaS tools from companies like Twilio, Infobip, Vonage, Sinch, and more!
Frost Radar™: Communications Platform as a Service, 2025
A Benchmarking System to Spark Companies to Action – Innovation That Fuels New Deal Flow and Growth Pipelines
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The CPaaS Revolution: APIs, AI, and the New Era of Communication
AI-powered Innovation Creates Differentiation and Boosts Value Propositions
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A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
Upon completing the dialog session, you will receive a $1,000 honorarium as a token of our appreciation, which can be used towards the purchase of our products or services.
