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Frost Radar™: Cloud-Connected Calling Enablement, 2024

Are your growth strategists equipped to capitalize on best practices that fuel growth and innovation in cloud connected calling?

Cloud-connected calling is transforming business communications with the emergence of bring your own carrier (BYOC) solutions embedded into unified communications-as-a-service (UCaaS) platforms. Now, leveraging cloud-connected calling, businesses can harness the benefits of cost-effective, flexible, and feature-rich voice solutions that support remote work, enhance collaboration, improve CX, and integrate seamlessly with other communication workflows.

This shift is disrupting the traditional value chain – UCaaS providers that own their platforms are collecting cloud application revenue, while other parties (typically telecom carriers) are collecting revenue from public switched telephony network (PSTN) connectivity, direct inward dialing (DID), and calling plans. This transformation presents a substantial opportunity for carriers, communications service providers, and new entrants in the voice segment to establish themselves as trusted voice providers in tomorrow’s cloud PBX ecosystems.

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Key Strategic Imperatives Accelerating the Adoption of Cloud Connected Calling

Disruptive Technologies

Adapting to the lateral shift from on-premises connectivity to cloud PBX platforms amid the rise of cloud-connected calling enablement and bring your own carrier (BYOC) solutions across leading UCaaS platforms. 

Innovative Business Models

Capitalizing on provider-managed communications infrastructure, user management, and automation to deliver additional value-added services alongside core PSTN connectivity services.                                  

Internal Challenges

Shifting existing VoIP access and SIP trunking services seamlessly into cloud PBX solutions amid the decline of on-premises PBX and UC platform deployments, while supporting widescale BYOC options to attract new customers.

Which collaborative cloud-connected calling partnerships will your leadership committee prioritize to enhance customer engagement?

The Frost RadarTM serves as a powerful analytical tool for conducting a comprehensive 'Growth Audit' across various industries, evaluating key companies on multiple qualitative and quantitative factors. Our primary goal is to assist clients in fostering innovation, building competitive differentiation, and achieving transformational growth. Utilize this comprehensive competitive benchmarking tool to maximize your future growth and innovation potential in the global Cloud Connected Calling ecosystem. 

Does your organization have the right competitive benchmarking frameworks to capitalize on innovative offerings from top tier providers in cloud connected calling?

As an emerging segment of the VoIP access and SIP trunking industry, success in cloud-connected calling enablement requires commitment to innovation, partnerships, and driving early adoption. This Frost Radar™ highlights 10 prominent leaders that are embodying these qualities, while delivering broad telephony support for popular cloud PBX platforms, high levels of automation, and a diverse set of connectivity options: AT&T, Bandwidth.com, BT, CallTower, Lumen Technologies, NTT, Orange Business Services, SIPPIO, Tata Communications, and Verizon. 

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A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.

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