Online video platforms (OVPs) have reshaped the media and entertainment industry, unlocking new opportunities for innovation, growth, and deeper audience engagement. Further, platforms like YouTube, Vimeo, Twitch, and Facebook Live are pushing the adoption of new business models, including direct-to-consumer (D2C) subscription services, ad-supported content, and hybrid offerings. But the rapid evolution of this space also presents challenges. OVP providers are under immense pressure to continuously improve user experience, increase platform functionality, streamline workflows, expand content reach, and maximize monetization opportunities for content owners and network operators.
How Can Providers Maximize Competitive Differentiation?
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Technological innovation to enhance user experience, platform features, and workflows.
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Fostering OVP flexibility to address evolving customer needs and hybrid cloud architectures.
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Delivering dynamic infrastructure scalability for varying viewer volumes.
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Increasing global reach and compliance with regional broadcaster/network operator needs.
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Maximizing return on investment (ROI) potential with innovative content monetization strategies.
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Which Strategic Imperatives Marr Growth in the OVP Ecosystem?
Innovative Business Models
Identifying new revenue streams to monetize existing assets, while adapting to hybrid models that combine advertising, subscriptions, and transactional pay-per-view revenue.
Increasing Competitive Intensity
Boosting engagement, driving differentiation, and minimizing costs to reduce customer churn amid increasing saturation of entertainment and streaming services.
Disruptive Technologies
Harnessing the potential of large language models (LLM), machine learning (ML), artificial intelligence (AI), and generative AI (GenAI) for improved analytics, tracking, and personalization.
This Frost Radar™ presents an in-depth analysis of 10 leading OVP providers, utilizing a combination of 10 qualitative and quantitative metrics. Its goal is to equip technology providers with the intelligence needed to gain a competitive advantage, drive innovation, and achieve transformative growth. Simultaneously, it enables customers to uncover optimal technology strategies, forge the right collaborative partnerships, and adopt best practices that are reshaping the OVP industry.
Are you equipped to evaluate different OVPs and implement the right one for your organization’s specific needs?
In today's fragmented OVP landscape, M&E brands, content owners, and content aggregators find themselves competing to retain and monetize audience growth. Amid these headwinds, this Frost Radar™ identifies 10 leading OVP providers that demonstrate a commitment to continuous innovation and growth. They differentiate themselves by leveraging disruptive technologies, emerging megatrends, and new business models to maximize personalization and user engagement in their product portfolios.
Providers featured on This Frost RadarTM are: Backlight, Brightcove, Edgio, JW Player, Kaltura, MediaKind, Muvi, Synamedia, Vimeo, and Wowza.
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