How will your growth strategists leverage competitive benchmarking to identify the right multichannel marketing hub for your organization?
Multichannel marketing hubs (MMHs) are revolutionizing conventional marketing initiatives by offering turnkey solutions that integrate multiple channels and management tools, ensuring a seamless and cohesive customer experience (CX). Moreover, with the MMHs industry poised to grow at a CAGR of 9.67% through to 2030, providers are being pushed to collaborate with a multitude of ICT players to deliver a full suite of functionalities comprising of:
- End-to-end campaign management, from planning to execution and optimization.
- Robust integrations with software for customer relationship management (CRM), data platforms, and analytics.
- Customer segmentation based on demographics, behavior, and preferences.
- Marketing analytics and the measurement of campaign performance.
- Multichannel support across website, social media, email, SMS, and mobile applications.
However, before capitalizing on the growth opportunities emerging from this transformation, providers must overcome obstacles like inadequate digital infrastructure, complex software integrations, and heightened concerns regarding data privacy and security.
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Transformative Megatrends
Disruptive Technologies
Customer Value Chain Compression
Are you equipped with the analytical tools and frameworks to identify and evaluate different growth opportunities in the MMHs landscape?
This Frost Radar™ is a robust analytical tool designed to thoroughly evaluate leading MMH vendors on diverse qualitative and quantitative metrics. It aims to drive innovation, enhance competitive differentiation, and promote transformational growth for providers, while guiding customers to optimal partnership opportunities and best practices for their specific needs. Leverage this competitive benchmarking tool to unlock your growth potential through the latest advancements in MMH technologies and platforms.
How will your leadership committee measure the ROI potential of strategic alliances in the MMHs ecosystem?
In a highly competitive global landscape of more than 40 MMHs providers battling for strategic advantages, this Frost RadarTM highlights 12 leading companies that help businesses streamline their marketing campaigns by effectively harnessing the potential of disruptive technologies and innovative business models. Providers featured on this Frost RadarTM are: Acoustic, Adobe, Braze, HCLSoftware, Insider, Iterable, Optimove, Pega, Redpoint Global, Salesforce, SAP, and SAS.
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A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
