Unlocking the Growth Potential of ABM
Frost & Sullivan finds that the ABM platforms segment is poised for substantial growth, with a projected revenue CAGR of 15% between 2023 and 2030. This is fueled by:
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Emerging technologies like artificial intelligence (AI), machine learning (ML), and advanced data analytics that enable more sophisticated ABM solutions and services.
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Automation tools for streamlining repetitive tasks like lead scoring, account prioritization, workflow management, campaign deployment, and data management.
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The rise of multichannel marketing platforms that demand higher consistency, orchestration, and unified customer experience (CX) across channels like email, social media, and virtual meetings.
Consequently, providers feel the pressure to adopt advanced growth strategies and best practices to stay competitive and deliver higher value to customers.
Which Partnership Strategies Will Help You Capitalize on Innovative ABM Platforms and Services?
The global ABM provider ecosystem is undergoing rapid change driven by several key factors. The increasing demand for return on investment (ROI)-driven marketing strategies is at the forefront, as businesses seek more measurable ways to target high-value accounts. This is coupled with the need for individualized customer analytics, which allow companies to tailor their marketing initiatives with precision, thereby enhancing engagement and conversion rates.
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Geopolitical Chaos
Transformative Megatrends
Disruptive Technologies
This Frost Radar™ is a comprehensive tool designed to evaluate ABM platform providers across multiple qualitative and quantitative criteria. It aims to boost competitive differentiation, stimulate innovation, and drive transformative growth for providers, while guiding customers to identify optimal technology strategies, partnership opportunities, and the latest advancements revolutionizing ABM.
How will you evaluate potential partnership and coopetition strategies to strengthen your organization's ABM solutions portfolio?
In a fragmented landscape with dozens of ABM platform providers competing for product/ service differentiation, this Frost Radar™ identifies 10 leading vendors that demonstrate a commitment to continuous growth and innovation. These companies offer a diverse array of specialized ABM tools and services, designed to meet the unique needs of B2B marketers – from data intelligence and personalized engagement strategies to AI-powered predictive analytics and campaign orchestration.
Providers featured on This Frost RadarTM are: 6sense, Demandbase, Expandi Group, Foundry, Madison Logic, N. Rich, Rollworks, TechTarget, Terminus, and ZoomInfo.
Download this Frost RadarTM for comprehensive intelligence on these companies, spanning competitive strategies, best practices, growth/innovation metrices, technology differentiators, and strategic partnerships.
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A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
Upon completing the dialog session, you will receive a $1,000 honorarium as a token of our appreciation, which can be used towards the purchase of our products or services.
