Organizations are drowning in a sea of rich media—4K video, GenAI images, 3D models, AR/VR objects, and ever-growing libraries of brand assets. Without a modern content backbone, marketing and product teams spend a lot of time simply searching for, recreating, or reformatting files, while customers demand hyper-personalized experiences in real time. The cost is measured in slower campaign velocity, fractured brand consistency, and missed revenue. A scalable, intelligent digital asset management (DAM) platform has, therefore, become mission-critical, transforming digital assets from cost centers into growth engines.

The Frost Radar™ for DAM platforms zeroes in on the vendors best positioned to solve the industry’s most urgent challenge: turning an unwieldy flood of digital content into an AI-powered, governed, and highly integrated growth engine. Readers should care because the commercial stakes are rising fast: enterprises that modernize their DAM stack will launch campaigns quicker, deliver richer experiences, and safeguard brand trust, while those that hesitate will fall behind on revenue and compliance in an AI-accelerated landscape.

• How are automated tagging, vector search, and on-the-fly content generation creating growth opportunities for DAM platform vendors?
• What growth strategies will help your team comply with evolving content security policies while embedding rights management, watermarking, and chain-of-custody metadata?
• How are growth avenues in real-time localization, shoppable video, and headless commerce transforming DAM into a live content engine?