As video technologies penetrate meeting spaces, customer requirements have become more diverse, which creates challenges and opportunities for video device vendors. Evolving portfolio and solution capabilities, go-to-market strategies, and value propositions compel industry participants to constantly evolve their offerings and strategies to maintain a competitive edge. A device vendor’s background, solution portfolio, and skill set determine whether it straddles the full spectrum of customer needs or targets the unique requirements of specific customer segments. This Frost Radar™ covers providers of two types of meeting room video conferencing devices: room endpoints (compute-based room video conferencing systems) and USB conference room cameras. It assesses vendor-level revenue and shipments.

• How can video device vendors address increasingly diverse meeting room needs to strengthen their competitive positioning?
• Are your growth strategies aligning with evolving portfolio capabilities and dynamic go-to-market models to pave the path for growth?
• What are the top companies evaluated in this benchmarking analysis, and which best practices can your team adopt from industry leaders?