Customer experience (CX) platforms orchestrate the complexity of modern customer interactions across multiple channels and touchpoints along the entire customer journey, delivering seamless, consistent, and personalized experiences. Providers must have a full-fledged contact center offering to be featured on this Frost Radar™. Adjacent solution providers (CRM [Customer Relationship Management], WEM [Workforce Engagement Management], CPaaS [Communications Platform as a Service]), hosted and managed call center service providers are not included in this analysis.

• How is your growth strategy aligning with key megatrends to remain prepared for extended enterprise sales cycles amid geopolitical and economic fluctuations?
• How can a unified, AI-enabled customer experience platform (CXP) help organizations deliver seamless omnichannel experiences and personalized self-service?
• What best practices in analytics, automation, and customer-centric design are driving more effective and seamless CX platform adoption across Europe, the Middle East, and Africa?