How Will You Navigate the Transformative Landscape of Pet Nutrition and Animal Feed?
The pet food and livestock feed industries are experiencing rapid growth. In 2023 alone:
- Pet nutrition generated $1.8 billion in global revenue.
- Animal feed surpassed $25 billion.
- Both ecosystems saw an influx of new competitors, with the number of players exceeding 250 in each domain.
Why this shift?
- Expanding product offerings: Animal feed suppliers are becoming one-stop solution providers, offering a comprehensive range of products from natural ingredients to processing aids.
- Focus on holistic pet care: The growing trend of treating pets like family members is driving demand for veterinarian-recommended foods and supplements, fostering a shift towards more holistic pet nutrition.
What’s next?
With the pet food and animal feed industries still evolving and displaying remarkable growth potential, forward-thinking companies are identifying the right strategic imperatives to capitalize on these opportunities. Whether you're a new player or an established business, our exclusive analyses into these domains can help you identify lucrative growth avenues. Please fill out the form to get started.
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Transformative Megatrends
- The regulatory crackdown on antibiotic growth promoters (AGPs) is pushing the adoption of alternatives like probiotics, prebiotics and enzymes in animal feed.
- With increasing demand for pet food free from artificial preservatives, ethical sourcing is becoming crucial.
Geopolitical Chaos
- Rising ingredient prices due to global trade challenges are being offset by animal feed additives that improve the health and output from farm animals.
- Industry 4.0 solutions are mitigating the effects of inflation, allowing companies to minimize costs for premium food and supplement production.
Disruptive Technologies
- Animal feed suppliers are partnering with technology providers to improve production speed and optimize feed management.
- Pet food brands are exploring artificial intelligence (AI) and telehealth to create personalized pet nutrition solutions.
Is your company prepared to harness these strategic imperatives to build a robust growth strategy?
Despite rapid growth in these industries, competition is intensifying. However, these shifts present lucrative growth opportunities for pet food brands and animal feed suppliers. Frost & Sullivan’s latest analyses can provide valuable perspectives to help you identify emerging avenues and gain an edge.
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