The biotics industry has witnessed a remarkable transformation in recent years, driven by rapid innovations in each biotics segment: probiotics, prebiotics, and postbiotics.

Consumer awareness of probiotic benefits, innovations, and favorable regulatory developments in Europe drive the segment’s growth. Increasing consumer awareness of the therapeutic benefits of a high-fiber diet is a crucial growth propeller for prebiotics. In 2021, the International Scientific Association for Probiotics and Prebiotics published the consensus definition of postbiotics, which enhanced clarity for researchers and industry stakeholders. This drives product innovation and market expansion in the postbiotics space.

• How can you leverage the immense growth potential of the postbiotics segment driven by its strong technical parameters?
• What are the key growth prospects emerging from microbiome-friendly functional food and beverages, and how will they drive the prebiotics space?
• How do advancements in research and innovative biotic ingredient offerings by manufacturers, such as postbiotics and spore-forming probiotics, impact the growth trajectory of the biotic ingredient industry?