This analysis focuses on the major megatrends shaping the lubricants industry, as companies look to identify and invest in areas that support future growth. Market dynamics are greatly influenced by megatrends such as sustainability, international trade, and the evolving policy relationships between countries. While many of these trends affect end industries, such as mobility and manufacturing, which, in turn, drive new product and business model development in the lubricants sector, some directly impact the lubricant product landscape.

• What are the implications of ongoing and upcoming regulatory bans and restrictions on the future growth potential of traditional lubricants over the coming decade?
• In what ways have the volatile nature of international trade relationships impacted the average prices and distribution networks of both raw materials and finished products?
• How can your team identify the top 10 megatrends and strategic growth opportunities poised to significantly impact the lubricants sector?