This analysis focuses on the major megatrends shaping the packaging industry, as companies look to identify and invest in areas that support future growth. Market dynamics are greatly influenced by megatrends such as sustainability, circularity, and digitalization. While many of these trends affect end-industries, such as brand owners, which, in turn, drive new product and business model development in the packaging sector, some directly impact the packaging raw material landscape.

• How can your team optimize growth strategies based on the implications of ongoing and upcoming regulatory bans and restrictions that will impact raw materials for plastic segments?
• Which megatrends will transform the packaging value chain and create game-changing growth opportunities for industry stakeholders?
• How are the average prices and distribution networks of both raw materials and finished products set to be impacted by the volatile nature of international trade relationships?