Home water purification eliminates contaminants like microorganisms, chemicals, and dissolved solids through filtration, ultraviolet (UV) light, and reverse osmosis (RO). The most advanced systems are highly technologically equipped point-of-use (POU) and point-of-entry (POE) devices, hence giving more efficiency in performance and ease in the process. The residential segment would grow from USD 21.86 billion to USD 59.23 billion, depicting a 13.26% CAGR. The total water purifier space of USD 35.25 billion in 2024 is expected to reach USD 62.88 billion by 2032 with a CAGR of 7.6%. The innovations of capacitive deionization and smart purification systems help the company overcome, to some extent, the challenges of high maintenance costs. Increasing health awareness and concern over waterborne diseases are also key growth drivers.

• How can you benefit from leading technologies in the home water purification space like membrane filtration and UV-based systems and achieve growth?
• How will factors like population, rules on water quality, and awareness about water-borne diseases influence the growth potential of domestic water purification?
• How can you gain a competitive edge over key companies in the world of water purification?