Population growth and urbanization are megatrends impacting the levels and degree of pollution of water bodies across the globe. Paired with industries’ key priorities of sustainable development and climate resilience, the global push for water-efficient technologies and practices is apparent.

Water is increasingly considered a scarce and limited resource in need of protection, with elevated costs in some areas. This novel concept of water supports technological advances that strive to promote efficient use and policies that compel businesses and people to reduce their water consumption and control waste and pollution. As such, the residential, commercial, and institutional water solutions space is undergoing a transformation that will revolutionize water use and consumption.

• Why should the transition toward circular and smart water solutions be accompanied by alternative business models and incentives?
• Which growth opportunities can facilitate investment and adoption to address water scarcity, regulations, and cost pressures?
• How can diversification help provide customers with sustainable alternatives that are also cost-efficient? What are the new growth prospects emerging?