Solar PV accounted for 45% of all power generation investment in 2024 and is expected to maintain this throughout the next decade. Inflation drove up project costs in 2023, but lower module and PV inverter costs meant costs started to decline in 2023 and continued to decline in 2024–a rarity for the power industry.

Residential, commercial, and industrial customers are increasingly investing in solar PV as a way to reduce electricity bills as the payback becomes more attractive. When combined with battery energy storage systems (BESS), solar PV can provide system owners with additional revenue opportunities.

• Why are residential, commercial, and industrial customers increasingly investing in solar PV, and what are the new opportunities emerging for solar PV?
  
• How are cost reductions and advancements in storage technologies making solar+ storage an increasingly attractive proposition?
  
• How can you achieve growth by capitalizing on technological advancements, such as trackers, bifacial panels, and higher-efficiency cells?