Competitive intensity is growing significantly in the medical imaging industry, especially within the medical imaging informatics market. While the medical imaging equipment space is dominated by a few players such as GE, Siemens, and Philips, the radiology information technology (IT) and enterprise imaging solutions market is undergoing significant change with the entry of new players with artificial intelligence (AI) products and solutions.

The enterprise imaging industry is expected to undergo significant transformation as smaller players are increasingly challenging the established vendors. GE and Philips are the leaders in the enterprise imaging space with their large installed base of medical imaging modalities. However, their enterprise imaging business is coming under increasing pressure due to their focus on bundled solutions and their large and legacy platforms.

Tier II vendors such as Sectra, AGFA Healthcare, Merative, and Visage, along with smaller players, are providing stiff competition to Tier I vendors in the enterprise imaging industry. Tier II vendors and smaller players have an advantage here, with their focus on meeting the demands of end customers, developing IT and unified and integrated solutions for the expanding enterprise imaging ecosystems, building scalable solutions for fast-changing needs of healthcare systems, and shifting to an OpEx model.

Currently, the global enterprise imaging landscape is split evenly between CapEx and OpEx. However, in the next 5 years, OpEx is expected to be at 75% of the space. The North American segment has moved mostly to the OpEx model, while Europe is still more focused on CapEx because of the way the healthcare systems and funding are designed. However, the transition to the OpEx model is expected to accelerate in the next couple of years in Europe.

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