What Are the Growth Opportunities in the United States and European Home Care Digitization Industries?

The shift from episodic to intelligent, data-driven care is driving transformational growth by enabling continuous, risk-driven home care

Demand for home care is being driven by pressing challenges facing healthcare organizations, including an aging population, workforce shortages, and the growing burden of chronic disease. Rapid growth in the elderly population, along with the rising prevalence of multimorbidity, is increasing demand for home-based care. At the same time, home care providers are facing persistent workforce shortages across roles such as nurses, personal care aides, and skilled caregivers. The growing burden of chronic disease is also accelerating the need for continuous care, shifting the focus away from episodic care. In addition, cost and efficiency pressures on payers and public health systems are positioning home care as a cost-containment strategy.

The home care digitization space is evolving from a phase of rapid adoption to one of integrated, platform-driven maturity. In this industry, remote patient monitoring (RPM) is expected to remain the primary driver of revenue growth, while virtual visits and smart medication management systems (SMMS) are increasingly becoming embedded capabilities within a broader, orchestrated home care ecosystem. Revenue is projected to grow steadily over the next five years, although at a more moderate pace, as adoption normalizes and these technologies become integrated into routine care delivery models following the rapid expansion seen between 2023 and 2025.

  • Why is the home care industry shifting toward bundled and subscription-based pricing models that combine devices, platforms, and services into unified offerings?
  • Which growth avenues are helping vendors to explore value-based pricing models particularly in RPM?
  • How is reimbursement linked to outcomes such as reduced hospitalizations and improved adherence, and what are the industry best practices that your team can adopt?

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