Improving the customer experience (CX) and employee experience (EX) are top of mind again in 2025. This is not surprising as our analysis shows a direct correlation between a heightened EX directly impacting CX in ways from increased brand loyalty to revenue production. 

The difference moving into 2025 and forward is the leveraging of technologies such as AI and generative AI (GenAI) in a more precise and prescriptive way that proves business cases rather than ‘throwing AI technology against the wall to see what sticks.’

• With 69% of enterprises prioritizing employee engagement technology by 2025, what steps are you taking to stay ahead in this competitive race?
  
• In what ways are AI-driven workforce engagement management (WEM) tools helping you bridge skills gaps within your workforce, especially for remote or hybrid teams?
  
• How do you ensure that the AI tools you adopt align with both EX and CX to deliver integrated results?