This analysis assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources, such as ad exchanges, ad networks, content publishers, and supply-side platforms. The analysis covers demand-side platforms (DSPs) offered as a stand-alone tool as well as DSP integrated into a broader stack of technologies for programmatic advertising and includes self-service and managed-service DSP solutions.

• What are the top DSP providers, and how have they demonstrated a commitment to innovating in the ever-changing DSP ecosystem?
  
• How can you explore competitive profiles of top companies in the DSP industry and identify emerging growth opportunities with immense potential?
  
• How can you gain a competitive edge over top competitors by adopting best practices and optimizing your growth strategies?