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title: Location-Based Entertainment, 2024–2031
description: Immersive Video Provides Novel Experiences to Drive Transformational Growth
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## How Can You Identify Emerging Growth Opportunities in Location-based Entertainment?

*Immersive video provides novel experiences to drive transformational growth*

Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), collectively referred to as extended reality (XR), to achieve highly realistic experiences for participants.

- What transformation opportunities arise from combining projected immersive video with real-world elements such as moving floors, props, and themed architecture?
- What best practices can organizations adopt to leverage cloud-based video and XR streaming to support growth despite bandwidth challenges?
- How can your team use modular and scalable technologies to achieve growth while minimizing costs in immersive video LBE venues?

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