The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space. With more online streaming service options than ever, VOD operators need to differentiate themselves amid fierce competition. Pricing strategies, content quality, and user experience are the primary factors influencing VOD platforms’ performance and ability to retain end users.

• Why are major participants adopting hybrid approaches, combining subscription, advertising, and pay-per-view strategies?
• How are rapid technological advancements in the broader M&E and streaming industries causing significant disruption and creating growth avenues in the VOD industry?
• How can VOD vendors incorporate technologies such as AI and machine learning (ML) across their workflows to gain efficiencies in content distribution and advertising insertion, increase content personalization, and boost user interaction on their platforms to ensure optimum growth?