Generative AI (GenAI) refers to technologies capable of creating new content, such as text, images, code, audio, and video, by learning from existing data and models. For telecommunications service providers (telcos), GenAI presents transformative opportunities beyond network optimization and customer support. By deploying proprietary large language models (LLMs) and integrating AI-driven services, telcos can unlock new B2B revenue streams and position themselves as strategic partners in enterprise digital transformation.

While most telcos have initiated AI, their maturity levels vary widely—from proof-of-concept stages to large-scale implementation across multiple use cases. However, a major barrier remains: the lack of unified, real-time enterprise data architectures hampers model training and limits the effectiveness of GenAI solutions. A well-defined AI strategy and roadmap, along with improved data readiness, are essential for realizing AI's full potential.

• How is the current landscape of telco-led GenAI solutions for enterprise clients poised for growth, and what are the most important telcos in North America, Europe, and Asia-Pacific?
• Which industry dynamics, emerging megatrends, and key enablers are shaping the future growth potential of telco-led GenAI solutions?
• What are the strategic growth opportunities for telcos to develop industry-specific AI and data management offerings?