The inauguration of a new U.S. president in January 2025 not only changed the administration but also initiated a complete shift in managing the U.S. economy. A key focus is the rapid implementation of tariffs affecting the U.S. and its trading partners. Tariffs act as a tax on businesses importing goods, since companies cannot retrieve their products at ports without paying these tariffs. Ultimately, this additional cost is absorbed by either the ordering business or the end consumer, depending on whether the business chooses to pass on the expense to them.

• How can your organization navigate frequent policy changes influencing all areas of business like budgeting, marketing, buying, selling, and supply chains?
• What best practices should your team adopt to sustain growth in the retail customer experience (CX) space amid potential trade wars?
• What steps should businesses and suppliers take to mitigate the impact that tariffs are having on businesses, and which growth prospects can help overcome major disruptions?