This Frost & Sullivan 2026 Voice of the Customer analysis examines enterprise network priorities and the growing role of NaaS across a global sample of 1,200+ IT decision-makers. The exploration shows that enterprise networks are expanding and becoming more distributed, increasing demand for reliability, uptime, and observability as core provider differentiators rather than pricing alone. Security has emerged as the central organizing principle of network strategy, while artificial intelligence (AI) and data-intensive workloads are driving significant growth in bandwidth and performance requirements.

The branch is evolving into a digital edge environment, where security, monitoring, and application density converge, creating opportunities for integrated managed solutions that combine connectivity, security, and edge capabilities. Enterprises prefer providers with infrastructure ownership and end-to-end accountability, reinforcing the importance of converged network and security portfolios.

• What best practices and strategies will help your organization thrive in the expanded and distributed enterprise networks?
• What opportunities are emerging for integrated managed solutions that combine connectivity, security, and edge capabilities?
• What growth gaps must providers address to overcome internal enterprise issues such as legal approvals and procurement complexity impacting NaaS adoption?