The collaboration and communication device landscape is undergoing a structural shift, characterized by steady realignment as AI and hybrid work reshape the workplace. Across global segments, enterprises are recalibrating to adjust to the hybrid work baseline, while the demand for higher-quality, more intelligent endpoints continues to rise. Customers are increasingly shifting from a “technology upgrade” mindset to creating smart, responsive, AI-driven spaces that improve engagement, equity, and workflows. To get there, organizations are taking an end-to-end approach including room design, deployment, management, and ongoing optimization as integral to their investments. As a result, vendors are shifting from feature-based competition to differentiation based on space optimization, platform integrations, manageability, security posture, and alignment with organizational workflows. At the same time, the landscape is opening up in new and meaningful ways.

• Which forces represent a broader redefinition of value creation and growth in the audio and video collaboration device landscape?
• How can vendors and ecosystem partners leverage targeted & quantifiable opportunities, capture growth segments, and align more closely with evolving enterprise priorities?
• In what ways are innovations in intelligent audio video, the rise of AI processing at the edge, and the evolution of distributed security models reshaping devices from passive tools into embedded, decision-supporting tools within the digital workplace?