Digital Experience Platforms: Building Connected Digital Experiences
A Buyer's Guide to Selecting the Right Platform for Long-term Success
Digital experiences have become a key part of how organizations engage customers, partners, and employees. As expectations for seamless, personalized experiences continue to rise, many organizations are moving beyond traditional content management systems and investing in platforms that connect content, data, and workflows across every digital touchpoint.
Choosing the right digital experience platform (DXP) is increasingly about finding the best fit for your organization's architecture, operating model, and long-term business priorities, not simply selecting the platform with the most features.
Growth Indicator
DXP Snapshot: 2026 & Beyond
Growth Potential (2031)
$22.19 Billion
Growth Rate
11–12% CAGR (2025–2031)
Companies to Action
Adobe, Acquia, Sitecore, Optimizely, Contentstack, Contentful, and more.
Key Evaluation Areas
Architecture, integration flexibility, personalization, governance,
performance, and total cost of ownership.
performance, and total cost of ownership.
Explore Emerging DXP Opportunities
Emerging Trends Shaping Digital Experience Platforms
Agentic AI and Workflow Automation
Agentic AI and workflow automation are transforming DXPs from content management tools into execution platforms that automate content creation, personalization, experimentation, and optimization while maintaining governance and control.
Agentic AI and workflow automation are transforming DXPs from content management tools into execution platforms that automate content creation, personalization, experimentation, and optimization while maintaining governance and control.
Composable, API-first Architectures
Composable, Application Programming Interface (API)-first architectures are enabling organizations to modernize legacy experience stacks incrementally, integrate best-of-breed technologies, and reduce long-term vendor lock-in.
Composable, Application Programming Interface (API)-first architectures are enabling organizations to modernize legacy experience stacks incrementally, integrate best-of-breed technologies, and reduce long-term vendor lock-in.
Growth Drivers Shaping DXP Investment
✔ AI-native Content Operations: Helps teams create, manage, and optimize growing content volumes across channels and languages.
✔ Content-data Convergence: Connects content with customer data to support more timely and relevant personalization.