A key challenge facing the global enterprise desktop and cordless phone industry is the commoditization of core products, which limits vendors' ability to raise prices despite ongoing investment in innovation. Enterprises are increasingly adopting software-based communication tools, BYOD (bring your own device) policies, and portable speakerphones, reducing the need for traditional hardware. The shift to hybrid work environments and the integration of AI-powered communication tools are further reshaping the industry.

Desktop and cordless phones must now offer more than basic PBX functions as businesses seek to integrate them into broader collaboration and workflow systems. The industry is also transforming, with some vendors exiting the market and others focusing on niche segments or specialized offerings, creating new growth opportunities.

• How will the rising demand for DECT and VoWLAN devices due to limited telephony infrastructure impact growth?
  
• What growth avenues are driving customer expansion in emerging regions?
  
• How can your company adapt through strategic repositioning, targeted investments, and innovation and become better equipped to thrive in the evolving landscape?