The consumer eSIM industry in Western Europe is growing rapidly, though mass adoption remains several years away. Smartphones are the primary driver of eSIM adoption by volume. While most smartphones now support eSIM and nearly all major operators offer eSIM services, a large gap remains between device capability and active eSIM plan usage.

Frost & Sullivan expects eSIM penetration in Western Europe to accelerate once eSIM-only iPhones become widely available.

• How are disruptive technologies, innovative business models, and competitive pressures increasing the adoption of eSIM-capable devices in Western Europe?
• What role does a fully digital eSIM activation experience play in driving growth and boosting eSIM adoption compared to traditional retail-focused approaches?
• How will the introduction and commercial availability of eSIM-only smartphones by Apple accelerate growth and transform the Western European consumer eSIM ecosystem?