Global trade is entering a period of heightened uncertainty, driven by escalating geopolitical tensions, increasing trade barriers, and a shift toward a more fragmented, regionalized economic landscape, often described as a “polycrisis.” At the same time, the rapid rise of agentic AI tools is transforming traditional models of employee and customer engagement. In this context, Frost & Sullivan examines 10 strategic imperatives that unified communications and collaboration vendors must understand and integrate into resilient growth strategies to succeed amid ongoing disruption.

• How are AI-driven personalized experiences and orchestrated communication workflows, enhanced compliance and security, sustainability, service-as-software models, the evolving nature of work, and a strategic shift from feature-based offerings to platform-based ecosystems influencing growth?
• How will the pace and depth of change and transformation driven by top strategic imperatives create significant growth opportunities?
• What growth drivers can help vendors position themselves to capitalize on the dynamic environment of unified communications and collaboration?