This analysis examines the key megatrends prevailing in the global electronic test and measurement (T&M) software industry. The demand for software-based testing is increasing as it is cost-effective, has simulation capabilities, and requires only limited technical expertise. New product innovations, along with mergers & acquisitions, are vital for vendor growth. In the current scenario, direct sales are still more prevalent as companies try to offer a holistic package with hardware, software, and services. Subscription-based portfolios dominate the industry as software testers require constant upgrades and regular follow-up with end users/customers.

• How can you optimize your growth strategies based on regional perspectives of demand patterns in various advanced and emerging segments?
  
• What is the growth potential of electronics T&M software among end-users in semiconductor, automotive & transportation (A&T), aerospace & defense (A&D), academic, life sciences, energy, and other (process manufacturing, chemicals & materials, food & beverage) industries?
  
• Which opportunities are emerging for stakeholders to leverage and achieve exponential growth?