This analysis series discusses upcoming megatrends reflecting major shifts in consumption patterns due to changing geopolitical dynamics and new generations impacting economic and social dimensions.

This analysis highlights the social impact of evolving geopolitics through changing immigration stance across various regions, shifts in purchasing patterns and spending habits resulting from the imposition of tariffs on imported goods, and the geopolitical landscape lacking a dominant coalition to uphold international norms and cooperation.

• What are the specific growth opportunities emerging from long-term megatrends continually transforming the growth environment of the global business landscape?
• In what ways is the growing generational bias and widening ideological, economic, and cultural divides reshaping societies and impacting future growth?
• How are factors like changing immigration policies and tariffs-driven shifts in spending accelerating social impact across various regions?