Consumption and demand patterns will shift considerably over the next decade as populations age, new consumption centers emerge, and younger generations increasingly dominate the consumer industry.

In this analysis, Frost & Sullivan identifies strategies and business opportunities for companies looking to expand industry share, drive industry penetration, and capture new landscapes. Similarly, companies can identify opportunities for product development/diversification using a generation-based, consumption-focused Ansoff matrix.

• In what ways can aging populations, new consumption centers, and younger generations reshape the consumer landscape?
• Can you identify the growth strategies and business opportunities to thrive amidst the transformation through 2040?
• What best practices can help your organization adopt product development/ diversification amid the shift in demand patterns?