Is your organization capitalizing on private labeling to secure growth in the automotive aftermarket?
The aftermarket industry in North America and Europe is undergoing a seismic shift, and private labeling is at the heart of this transformation. Here’s what our growth experts reveal:
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Digital-first approaches are enabling retailers to directly target a tech-savvy consumer base, with platforms like Amazon Basics demonstrating the success of eCommerce-exclusive private labels.
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By 2030, DIY (do it yourself) and eRetail channels are expected to contribute significantly to private label revenues, accounting for over 17% of sales in North America and Europe.
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Maintenance categories like wipers, filters, and engine oil are at the forefront of this shift, as their ease of replacement makes them ideal for DIY buyers.
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Retailers are also leveraging loyalty programs and omnichannel models to sustain consumer engagement.
This is just a glimpse of the valuable insights and growth opportunities we present in our latest analysis — Automotive Private Labeling Aftermarket, North America and Europe. Fill in the form to download a sample of the complete analysis instantly!
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Transformative Megatrends
Reimagining strategies to deliver cost-effective, high-quality aftermarket alternatives across diverse categories, addressing affordability challenges, enhancing supply chain adaptability, and aligning with the dynamic demands of the retail industry to provide reliable and economical solutions.
Geopolitical Chaos
Implementing resilient supply chain strategies by diversifying sourcing regions, strengthening local manufacturing capabilities, streamlining logistics to reduce dependencies on vulnerable trade routes, and enhancing cost efficiency across the automotive value chain to ensure business continuity.
Value Chain Compression
Addressing price pressures from multi-level dependencies and distribution margins by expanding private label offerings across categories, enabling greater profitability, reduced reliance on national brands, streamlined operations, and cost-competitive solutions for end consumers.
Download now to gain actionable insights into key strategies, future trends, and opportunities reshaping the private labeling domain across North America and Europe.
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