What’s the Road to Higher Revenue in the Automotive Aftermarket Industry? Exploring the Best Growth Opportunities
Record numbers of vehicles on the road, longer lifespans, and rising demand for upgrades are fueling robust growth in the automotive aftermarket industry. Alongside these changes, OEMs are reclaiming a prominent role by leveraging direct-to-consumer platforms, predictive maintenance, and subscription-based services to capture new value from the aftermarket landscape.
The focus on technology, data-driven personalization, and customer experience is fostering strong partnerships and driving innovation, reshaping industry dynamics and opening diverse growth opportunities in an industry where adaptability and value are paramount.
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Innovative Business Models
Leveraging data, digital platforms, and sustainability, OEMs are diversifying revenue streams, enhancing sales of tech-enabled accessories, and fostering stronger post-sales engagement to boost customer loyalty and growth.
Customer Value Chain Compression
Meeting consumer demand for fast, seamless purchases, OEMs are boosting customer satisfaction. By gaining direct insights, they are offering customized products and leveraging technology to deliver personalized and frictionless purchase experiences.Disruptive Technologies
Leveraging disruptive technologies like Internet of Things (IoT), smart devices, and electric vehicle (EV) accessories, OEMs are differentiating themselves by aligning connectivity and sustainability goals.
The Evolving Chinese Auto Landscape
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- Increased Integration of Connected and Smart Technologies
- Growth of eCommerce and Digital Retail
- OEM Focus on Post-sales Revenue
- Rising Adoption of Connected, Autonomous, Shared, and Electric (CASE) and Hybrid Vehicles
- Growth of Autonomous Driving and Advanced Driver-assistance Systems Accessories
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Driving the Future of the Automotive Aftermarket—Are You Ready for Growth?
Frost & Sullivan provides actionable insights on how OEMs, tech innovators, industry leaders, and stakeholders can accelerate aftermarket success through cutting-edge technology, digital strategies, customer-centric business models, and strategic partnerships.
Fill out the form to access the comprehensive analysis and empower your decisions in this dynamic, fast-evolving industry.
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